The 2000s saw fashion and style surreptitiously removed from the overmoisturized hands of high-end designers and busybody critics. It was snatched from them in the dead of night by forward-thinking bloggers, affordable boutique brands, and most importantly, rappers.
There is one man who, since the early 90s, has been a harbinger of the sort of unapologetically authentic style that is worn by anyone under 40 today. That man is Snoop Dogg—or rather, more specifically, was Snoop Dogg. Last year he renamed himself Snoop Lion following a trip to Jamaica where he recorded Reincarnated, a reggae- and Rastafarianism-influenced album that features very little rapping. It will be released in mid-April alongside a corresponding documentary about his journey to find Jah.
One of the first rappers to truly shock the public based on his lifestyle alone, Snoop was thrust into the cultural consciousness in the early 90s with the one-two punch of Dr. Dre’s The Chronic and Doggystyle. These albums served as a blueprint for more than a decade of hardcore, explicit hip-hop made by artists who lived the lives they were rapping about—gangbangers and miscreants from the hood who had no problem dealing, shooting, fucking, smoking, drinking, and all sorts of other activities that freaked out parents everywhere.
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