Dr. Dre and Snoop Dogg’s liquor brand, Still G.I.N., is coming to Nashville.
The legendary producer, 60, and the “Gin & Juice” rapper, 53, are mixing music history and a new era of nightlife with the first Still G.I.N. Lounge By Dre and Snoop opening in downtown Nashville on Friday, April 4, according to a press release shared with PEOPLE.
The new partnership will be in a restored four-level building that houses Nashville Live!
Nashville’s Still G.I.N. Lounge by Dre and Snoop will offer a perfect blend of sophistication and edge, where West Coast swagger meets Southern soul.
Curated rotations of DJs, live performances and playlists inspired by Dr. Dre and Snoop Dogg await at the all-new lounge, which promises to bring the best of hip-hop, R&B and funk, setting the tone for unforgettable nights.
From social hour to after-dark indulgence, Still G.I.N. by Dre and Snoop will offer top-shelf cocktails made with the duo’s flagship new spirit and a vision from Live! Hospitality & Entertainment.
In December 2024, Dre and Snoop released a hyper-realistic Still G.I.N. ad featuring late music legends Frank Sinatra and Sammy Davis Jr. thanks to AI technology.
The commercial saw the group of four sitting in a booth at an upscale restaurant having a conversation over glasses of Still G.I.N.
“To see Dr. Dre and Snoop Dogg alongside my dad and Sammy Davis Jr. in such a revolutionary way is both thrilling and surreal,” Sinatra’s daughter, Tina Sinatra, 76, said in a quote obtained exclusively by PEOPLE. “It’s a celebration of timeless artistry, breaking barriers, and the enduring legacy of collaboration across generations.”
Still G.I.N. By Dre and Snoop is 85 proof and is distilled and bottled in the U.S. It’s distributed nationally for $39.99.